The reviews highlight a mix of experiences with The Icing Room, showcasing enthusiastic support for its DIY cake decoration concept and affordable offerings, alongside concerns over service quality, staff attitude, and product consistency. While the shop remains popular for its creative and educational activities suitable for all ages, some customers faced issues with staff professionalism and cake quality, and several locations experienced closures or inconsistent service. Overall, the shop's core appeal lies in its personalized cake customization and enjoyable decorating experience.

The Icing Room is part of The BreadTalk® Group Limited, which was founded as an F&B operator in Singapore in 2000 and listed on the SGX in 2003. The group has rapidly expanded to become a distinctive household brand owner that has established its mark on the world stage with its bakery, restaurant and food atrium footprints.

The Icing Room

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