Swee Heng, a well-established halal bakery chain in Singapore, is praised for its wide variety of freshly baked breads, cakes, and pastries, often at reasonable prices. Customers appreciate friendly service, especially staff who are attentive and courteous. However, experiences vary with some reporting poor customer service, management issues, and occasional product inconsistencies. The bakery's offerings, including traditional and innovative items like mochi buns and sugar-free cakes, are generally well-received, making it a popular choice for casual bakery needs and special occasions.

Swee Heng 1989 Classic is a new brand born from the 1st Singapore full fledge halal bakery chain known as Swee Heng Bakery in the late 80s. Making its official debut at West Mall in 2014. 

Swee Heng 1989 Classic has since gained wide popularity and recognition from Singaporeans. Till date, we have opened a total of 27 outlets and 1 Bakery Cafes island wide. Holding on to the same promise made by Swee Heng Bakery, sharing our baking passion to all communities. 
Till now, we remain committed in using the finest ingredients gathered around the world to produce good quality and affordable products. 

Our vision is to become “Bakery of people, Bread for life”. We strive hard to make Swee Heng the Singapore Bakery that serves all communities. 

Swee Heng 1989 Classic

SWEE HENG CLASSIC 1989 is a brand name familiar to many household here in Singapore. Born from a neighbourhood bakery known as SWEE HENG in the late 80’s, it’s been a bakery that caters to many community.
Our bread and cakes uses the finest ingredients gathered around the world, and make it to a confectionary that is suitable to our local Singapore delights, without compromising the price and value of our product.
We believe in offering our service to all community, and we also believe that a Singapore brand, should be a brand that caters to all. And that is why staying halal has always been our priorities at our establishments.
Our bakery offers freshly bake breads right from the oven, and our cakes are made daily. Bake Fresh, Serve Fresh.
Come down today, and try one of our item and make it your everyday bakery.

SWEE HENG 1989 CLASSIC

Established since 1989, Swee Heng is a Halal certified confectionery chain with 21 outlets islandwide. Now into the 21st century, Swee Heng strives to constantly bring back memories and good taste they have promised their consumers.    The new Swee Heng outlets attempt to bring out the nostalgia atmosphere of the 1980s. Riding on a thematic approach of a flashback in time while serving delicious bread and cakes we are so familiar with in an alternative spectrum of 80s modernity.

Swee Heng Classic 1989

SWEE HENG 1989 Classic

Established in 1989, Swee Heng Bakery is one of the leading bakeries in Singapore. It offers baked products such as bread, cakes, traditional Chinese kuehs and other confectionery items through its chain of physical retail outlets. 
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Swee Heng 1989 Classic is an upgrade of the original brand. Premiered in 2014, this new concept brings back the memories of the 1980s through a nostalgic thematic approach. Premium bread, cakes and other confectionery items which incorporate a blend of Singapore flavour with Taiwanese style are offered in attractive packagings, such as paper sleeves and plastic carriers. It is targeted at younger consumers, including working adults and the youth population.

Swee Heng 1989 Classic is an upgrade of the original Swee Heng Bakery brand, one of the leading bakeries in Singapore. Launched in 2014, this new concept offers premium bread, cakes, and other confectionery items which incorporate a blend of Singapore and Taiwanese flavours.

Swee Heng Classic 1989 (Halal Certified)

Swee Heng 1989 Classic 

Bread

Cake

Pastries

Waffles

Bread with mochi

Mango Mousse cake

Pandan waffles

Salted egg bread

Durian bread

Swee Heng 1989 Classic is an upgrade of the original Swee Heng Bakery brand, one of the leading halal bakeries in Singapore. Launched in 2014, we have opened a total of 23 outlets and 1 bakery cafes islandwide. Holding on to the same promise made by Swee Heng Bakery, sharing our baking passion to all communities. Till now, we remain committed in using the finest ingredients gathered around the world to produce good quality and affordable products.  Our vision is to become “Bakery of People, Bread for life”. We strive hard to make Swee Heng the Singapore Bakery that serves all communities.

Swee Heng 1989 Classic

Locations