The reviews highlight consistently friendly and helpful staff, notably including employees like Sally, Selly, Josephine, and Hua Zhu, contributing to positive shopping experiences. Customers frequently praise the quality and taste of products such as bak kwa, pork floss, mooncakes, and snacks, often citing good value and promotions. While most feedback is highly favorable, some mention issues with product quality, such as burnt bak kwa or raw-tasting items, and occasional negative interactions with staff. Overall, the stores are appreciated for their welcoming service, attractive promotions, and diverse snack selections.

Fragrance is built on the foundations of quality, progress, trust and customer satisfaction. 
Manufactured in Singapore based on time-honoured recipes, only the highest quality ingredients are used to ensure that all products maintain their consistency and conform to the highest of hygiene standards.

Fragrance Bak Kwa

Fragrance is built on the foundations of quality, progress, trust and customer satisfaction. Our products are manufactured in Singapore based on time-honoured recipes, using only the highest quality of ingredients to ensure our products maintain their consistency and conform to the highest of hygiene standards.

FRAGRANCE BAK KWA

Inspired by the fervour and optimism of the newly independent Singapore, Madam Ong
set up her first bak kwa stall in 1969. Through hard work, she developed winning formula,
and the heavenly scent of her barbecued meat attracted Singaporeans from all walks of
life to share in this tradition. The brand was named in Chinese, meaning “Fragrance”,
after the natural aroma of the barbecued meat. Madam Ong’s descendants, the Tan
family, has continued championing the indomitable spirit of a post-independent
Singapore with their irresistible barbecued selections as well as traditional Singaporean
snacks. It is every Singaporean’s pride in our gastronomic traditions that has driven
Fragrance forward to become one of the region’s fastest growing chains and leaders in
barbecued meats.

FRAGRANCE

bak kwa

pork floss

mooncakes

snacks

prawn chips

Fragrance, “Xiang Wei” (??) in Chinese, is one of Singapore's leading manufacturer and retailer of bak kwa, meat flosses and Chinese sausages. Fragrance's products are manufactured using only the highest quality ingredients based on time-honored recipes.

Fragrance Bak Kwa

Locations