The reviews highlight a mixture of positive experiences with Japanese-style desserts and pastries, notably their cakes, cream puffs, and apple pies, praised for quality, freshness, and authentic taste. However, consistent concerns about high prices, inconsistent service quality, and occasionally stale or poorly handled products are also noted. Premium outlets and new locations are appreciated for their ambiance and selection, though some customers report underwhelming service and product issues, such as overpricing and food freshness. Overall, the brand remains favored for its flavor and presentation despite these challenges.